Curiosity needs good sources.

Our editorial standard is simple: start at the source, explain clearly, and show our work.

Primary sources first

Stories link to original research, government data and official agency reports. Social trends may suggest a question; they do not establish a fact.

Context over certainty

We distinguish observations, forecasts and model projections. We explain uncertainty and avoid treating an association as proof of cause and effect.

Calm, family-friendly reporting

Our language is accessible and our coverage avoids sensationalism. Health stories provide context, not individualized medical advice.

AI and editorial review

AI assists production. Source verification and editorial approval are required before publication.

When something changes

Material errors belong in a visible correction, with an updated date and explanation. See our corrections policy →